Direct Mail: Domestic and International

Direct mail marketing began with Sears, Roebuck & Co. in 1892. Today, more than a century later, countless organizations continue to rely on direct mail marketing to get their messages into the right hands.

Direct Mail is Highly Effective

Direct mail has proven to be an effective marketing tool, year after year, because it delivers results. It is even more effective when used in a series, or when combined with corresponding email campaigns. Direct marketing mailers have a shelf life of 17 days, compared to marketing email’s mere seconds. Another recent study indicates direct mail campaigns generate purchases that are five times larger than email campaigns.